Cosmetic samples for e-commerce market

The perfume industry is currently enjoying a remarkable growth, largely fueled by the increasing demand from consumers worldwide for new fragrances and olfactory experiences. According to the Grand View Research, the global perfume market size was valued at USD 50.85 billion in 2022 and is expected to register a compound annual growth rate (CAGR) of 5.9% from 2023 to 2030. 

E-commerce: a revolution in the beauty sector

The perfume and cosmetics industry is undergoing a significant transformation under the undeniable influence of e-commerce and online shopping. Boosted in particular by popular influencers, constant brand innovation and new digital technologies are opening up new possibilities for consumers.

​One of the most notables benefits of this transformation is the expanded access to a multitude of beauty products.ParfumConsumers have the opportunity to immerse themselves in a world of rich and detailed information online. From informed user reviews to video tutorials, all the necessary resources are just a click away, helping customers make informed decisions before purchasing.
A survey conducted by Statista in the second quarter of 2023 revealed that around 30% of shoppers worldwide purchase beauty products online.  
It demonstrates how e-commerce has taken firm root in the beauty sector, offering consumers an exceptional and increasingly captivating shopping experience.

Samples: a crucial part of the customer experience

The e-commerce era has brought a breath of fresh air to sample distribution. Many companies offer free samples with every order, allowing customers to discover new products while making their usual purchases. 
SAMPLESCustomers can enjoy the products at their own pace, from the comfort of their own home. Moreover, these samples, often inserted into a promotional cards serve as tangible advertising, as customers share them with theirs friends and family, creating positive word-of-mouth. 
Some brands even offer paid sample kits, allowing customers to test a whole selection of products at a lower cost.

Citus Kalix: A key player in the cosmetics industry

Citus Kalix is the benchmark in the cartoning market for fragrance, making it the ideal partner to meet your needs for customized solutions for your products: whether multi-product, manual or automatic dispensing, or liner protection.
Our KPC cartoner, designed to simplify the insertion of cosmetic or perfume samples into promotional cards, fits perfectly into our range of cartoner dedicated to beauty products. One of its major advantages is its compact size, which considerably reduces the space required to set up a sample production line.
With the ability to produce 120 sample cards per minute, it enables brands to meet growing demand while maintaining a consistent level of quality.

Click here or below to see the KPC in action. 

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Reference: France-Lise DIBOKO / sales@citus-kalix.fr

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