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UNE NOUVELLE ERE POUR LE MONDE DE LA BEAUTE

​En 2022, la beauté intentionnelle fusionne avec la durabilité pour créer un nouvel écosystème fondé sur des normes et des principes sans compromis. Les consommateurs vont au-delà de la propreté et recherchent un bien-être sans compromis, où le plaisir et la beauté personnelle sont obtenus sans nuire aux personnes ni à la planète. Ils n'attendent rien de moins qu'un résultat net zéro. L'inquiétude croissante à l'égard du climat pousse les consommateurs à prendre des mesures positives : plus de la moitié (51 %) tiennent désormais compte de la traçabilité et de la transparence de l'origine des produits. Habitués à la rhétorique marketing et au greenwashing, les consommateurs pousseront les marques à adopter des stratégies proactives en faveur du climat.

Avec la fermeture des magasins, le port de masques et le manque d'opportunités de maquillage, le secteur des soins de beauté a vraiment été mis à l'épreuve en 2020. Dans le sillage de la pandémie, le marché a dû se plier à des changements radicaux et à de nouvelles évolutions dans les habitudes des consommateurs : la santé et la sécurité sont devenues des questions centrales, entraînant une augmentation visible de la demande de nouvelles formulations, davantage axées sur un traitement de type dermatologique.

a new era

Aujourd'hui, le consommateur n'est plus à la recherche d'un produit grand public. Être durable est nécessaire, mais cela ne suffit plus car presque toutes les marques surfent sur cette tendance, qui n'est plus différenciante. Les consommateurs de la génération Z représentent une part de plus en plus importante du marché des soins de beauté, ils se définissent comme des "passionnés de beauté" et montrent un grand intérêt à s'engager auprès de marques qui affichent réellement des valeurs telles que la diversité et l'individualité. Et ce n'est pas tout : la demande de personnalisation augmente, car ces individus contemporains recherchent quelque chose qui ne soit pas produit en série. Les marques sont donc tenues d'offrir de nouvelles solutions personnalisées, allant des formules personnalisées aux emballages portant des inscriptions spéciales.

En tant que marque, la créativité consiste à savoir identifier et saisir ce besoin pour créer une nouvelle proposition de valeur, offrir plus de diversité, et communiquer plus d'ouverture. Dans un monde où l'ADN, le sens et la responsabilité sont primordiaux, les marques doivent se positionner comme des acteurs engagés, contribuant à un impact positif en termes sociétaux et environnementaux. Pour ce faire, soutenir une cause qui correspond à leur vision du monde est non seulement une bonne pratique, mais aussi un véritable levier de différenciation.

Citus Kalix répond à ces tendances par des innovations symétriques. Nous sommes le leader du marché des solutions de remplissage, d'étuyage et de coulage de rouges à lèvres dans le secteur de la beauté, et avec notre nouvelle gamme EVO, nous offrons les solutions de remplissage et d'étuyage de tubes les plus flexibles.

Les principaux réglages des machines EVO sont automatiques, avec des procédures de changement de format assistées étape par étape, afin de limiter les temps d'arrêt entre les productions et de maintenir une efficacité de production élevée. Notre dernière remplisseuse de tubes EVO, la KX1600, est également équipée d'un bloc de vannes très rapide et facile à démonter, qui permet un nettoyage et un remplacement rapides entre les changements de recettes.

Dans le même temps, Citus Kalix investit dans le développement de nouvelles machines capables de traiter des matériaux plus durables. Pour accélérer cette révolution, nous avons ouvert nos installations à nos clients pour qu'ils testent de nouveaux tubes écologiques fabriqués à partir de mono-matériaux, papier ou autres. Nous développons également des technologies d'étuyage de pointe afin de proposer de nouveaux emballages carton premium, avec une empreinte carbone réduite mais une image premium en rayon. C'est un moment historique pour l'industrie de la beauté, plein de changements et de défis qui vont ouvrir de nouvelles possibilités et opportunités. Nous sommes ici parce que nous voulons saisir ce moment avec vous et profiter de la renaissance de la beauté qui s'annonce.

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PRIVACY POLICY UNDER ART. 13 OF EU REGULATION 2016/679 (GDPR)

1. General provisions

1.1 Introduction. Coesia S.p.A. (“Company”) is the holding company of an industrial group made up of several entities operating internationally (“Coesia Group’ Companies”), including, in particular, the Coesia companies listed on the website as hereby defined. Company, in accordance with the Coesia Group commitment to international compliance with data protection laws, is accordingly committed to protecting personal data collected through the “Contact us” form of the Coesia Group Companies’ websites (“Website”), according to any national legislation in force on personal data protection (“National Data Protection Laws”) and the EU General Data Protection Regulation 2016/679 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data and repealing the Directive 95/46/EC (“GDPR”). This Privacy Policy explains how information and data identifying individuals (“Personal Data”) received by Coesia Group’ Companies through their Websites are processed.

1.2 Joint-Controller. Coesia S.p.a. and its worldwide affiliates (“Coesia Group”), act as joint-controllers under art. 26 of GDPR of the personal data that you decide to provide us through the website.

1.3 Amendments. Coesia Group reserves the right to amend and update the Privacy Policy because of any further new or revised provisions of any national and EU laws and regulations on personal data protection. Any new release of the Privacy Policy shall be published on the Website as a replacement of the previous version and shall be valid and enforceable from the publication date, unless otherwise specified.

1.4 Applicable rules. Coesia Group processes Personal Data in accordance with: (i) provisions of National Data Protection Laws in force as of the date of the Privacy Policy; (ii) provisions of the GDPR and, in particular, with the principles set forth in the same, such as, inter alia, lawfulness, fairness and transparency, purpose limitation, data adequacy and minimisation, accountability, accuracy, and – prior to any processing activity – the principles of privacy by design and privacy by default; (iii) guidelines and decisions issued by the competent supervisory authority (“Supervisory Authority”).

2. Data subjects and scope of application

2.1 Data subjects. Coesia Group processing activities relate to any individual who decides to fill in the “Contact us” form on the Websites. For the purposes of this Privacy Policy, these persons are to be intended as Data Subjects, as defined in the National Data Protection Laws and in the GDPR.

2.2 Scope of application. The Privacy Policy shall be applicable to Data Subjects, provided that Coesia Group’ Companies, in their capacity as Joint-Controller, are only liable for the processing of Personal Data, which are under its own powers, duties and liabilities.

3. Types and source of processed Personal Data

3.1 Source. Coesia Group processes the Data Subjects’ Personal Data – as hereinafter specified – provided directly by the Data Subjects through the “Contact us” form of the Websites.

3.2 Identification data. Coesia Group processes Data Subjects’ Personal Data, that consist of your identification data (such as, for example, name, surname, company, e-mail address, citizenship, city, phone number ecc.). Furthermore, Coesia Group will process all information – which however shall only include – if any - common personal data - that you will decide to provide us through the “Message” field in the “Contact us” form on the Websites.

4. Legal basis for and purposes of processing the Personal Data. Period of data retention

4.1 Legal basis. The legal basis for the processing of Personal Data is: (i) the execution of a contract or pre-contractual steps to be taken at the request of Data Subjects prior to entering into a contract about purpose under art. 4.2 A); (ii) the consent given by Data Subjects to the processing of their Personal Data; (iii) Legitimate Interest about purpose under art. 4.2 C).

4.2 Purposes. Coesia Group processes Personal Data for the following purposes, as specified in the table here in below, in which is furthermore highlighted (a) if an express consent to processing of Personal Data is needed (or not ) as well as (b) the period of data retention:

Purposes

Consent

Data retention

A) Processing of personal data in order to reply to queries concerning the company activities

Not required

Until the purpose is achieved

B)    Processing of personal data in order to send newsletters, promotional and advertising and/or other materials for marketing communication purposes by Coesia Group’s companies

Required

Until the withdrawal of consent or until a denial has been communicated

C)    
Processing of personal data in order to send to customers email marketing communications, concerning Coesia Group’s services or products similar to those already supplied, by virtue of previous business relationship (“soft spam”), unless a communication to refuse or unsubscribe from marketing (“opt out”) has been made by said customers, according to applicable laws.

Not required

Until the “opt out” has been communicated

4.3 Optional/Mandatory supply of Personal Data. Subject to what specified above, the provision of Personal Data is optional and free. However, failure to provide Personal Data may prevent Data Subjects from receiving communications and/or replies to their queries concerning the company activities.

5. Persons in charge of the processing and processors

5.1 Persons in charge of the processing. As specified above, Coesia Group processes Personal Data collected from the Data Subject through the Websites. Directors, shareholders and independent collaborators (independently from the contractual relationship concerned) of the Coesia Group may process Personal Data in their capacity as persons in charge of the processing, according to National Data Protection Laws and to art. 29 of the GDPR. The persons in charge of the processing are duly trained and empowered to allow access to Personal Data according to the Privacy Policy and subject to their tasks being performed and assignments.

5.2 Processors. The Coesia Group may designate as processors entities/individuals for the purposes described above. The complete list of all processors may be required by Data Subjects to the Coesia Group, by sending an email to the email address cpo@coesia.com.

6. Method of processing, storage of Personal Data and security measures

6.1 Methods of processing. The Personal Data of Data Subjects are processed almost exclusively through automated procedures, by using computerized systems and softwares or, in a limited number of cases, through manual means (e.g. on paper), provided however that in any event such Personal Data are processed adopting methods which are strictly related to the purposes for which such data have been collected and anyway to ensure their security, in accordance with the GDPR and the National Data Protection Laws.

6.2 Place of automated data processing. Processing of Personal Data is made by the Coesia Group as joint-controllers and/or – if appointed – by the processors. Personal Data are stored in the head offices of the Coesia Group’s companies where the physical servers are and in some cases on servers of third parties, which provide cloud services to allow storage of Personal Data.

6.3 Transfer of Personal Data. Personal Data may be transferred in order to achieve the purposes described above to Coesia Group acting as joint-controllers, whether they are located in EU or in third countries outside the EU, provided however that in the latter case, the transfer of Personal Data as above specified shall be made subject to the Coesia Group’s assessment of full compliance with the provisions of chapter V of the GDPR and in particular with article 49.1 B).

6.4 Dissemination of Personal Data. Personal Data will not be disseminated.

7. Data Subjects’ rights

7.1 Rights. Data Subjects, when they are individual/natural persons, may directly address to the Company or the processor/s designated by the same in order to enforce their rights according to provisions of National Data Protection Laws and to the GDPR (articles 15 and subsequent articles), and, in particular, to have access to their own Personal Data, obtain updating and rectification or erasure of the same, restriction of processing, as well as obtain data portability by sending an email to the email address privacy@coesia.com or, with specific regard to the newsletter, by clicking the “unsubscribe” button or following the instructions published on the Website.

7.2 Right to object. With the same procedures described above, Data Subjects may object, in whole or in part, to the processing of Personal Data concerning them, where the relevant legal basis is constituted by the legitimate interests of Coesia Group, pursuant to and with the effects provided for by Article 21 of the GDPR, having regard in particular to direct marketing.

7.3 Complaint. The above notwithstanding, according to article 77 of the GDPR, Data Subjects, when they are individual/natural persons, may lodge a complaint with the competent Supervisory Authority, in order to enforce their rights, as specified above.

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Référence: Melanie Desjeunes / sales@citus-kalix.fr / +33169874646

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